Tokyo Character Street

ExploreJapanDaily Editorial Team · Last updated: August 28, 2026 · Facts verified: August 28, 2026

Quick Answer
Hours
10:00 AM-8:30 PM daily
Admission
Free to enter; no train ticket needed, it's outside the ticket gates
Nearest Station
Tokyo Station, Yaesu Underground Central Gate
Best Time
Weekday mornings or early evenings for shorter queues
Visit Duration
30 minutes for a quick browse, up to 2 hours for dedicated shopping
Shop-lined corridor of Tokyo Character Street inside Tokyo Station, with a Miffy store display and Tokyo Station's Marunouchi building visible through the window

Visiting Tokyo Character Street

Tokyo Character Street is a shopping street inside Tokyo Station Ichibangai (also marketed in English as First Avenue Tokyo Station), lined with more than 30 official character-goods shops covering Pokemon, Studio Ghibli, Sanrio, and Weekly Shonen Jump franchises, plus Chiikawa, Kirby, Ultraman, and Kamen Rider. It sits on B1F, outside the JR ticket gates, so you don't need a train ticket or platform pass to browse it, only to actually board a train.

The street opened on March 8, 2008, when Tokyo Station Ichibangai consolidated around 10 character shops that were already operating separately inside the station into one dedicated stretch. Since then, the shop lineup has kept turning over as franchises rotate in and out, so treat any specific shop list, including this one, as a snapshot rather than a permanent roster.

Because it sits inside one of Tokyo's busiest stations, Character Street works as well as a between-trains stop as it does a dedicated destination. A quick lap past the headline shops fits comfortably into a 30-minute layover before a Shinkansen departure, while a slower, more thorough browse of most of the stores can run past an hour or two. It suits families with kids after character souvenirs, and anime or gaming fans connecting through Tokyo Station who don't have time to detour out to Akihabara.

Character Street shares its underground level with two separate, similarly named facilities inside the same Ichibangai complex: Tokyo Ramen Street, a row of ramen restaurants, and Tokyo Okashi Land, a snack and candy shopping street. Both are worth knowing about if you get hungry after shopping, but neither is part of Character Street's own shop lineup.

Things to Do at Tokyo Character Street

How to Get to Tokyo Character Street

Tokyo Character Street sits underground inside Tokyo Station Ichibangai, on the Yaesu side of Tokyo Station, in Marunouchi, Chiyoda.

The most direct route is through the Yaesu Underground Central Gate, which puts you right at the entrance to the Ichibangai shopping area without needing to pass through any train ticket gate.

💡Good to Know
  • Nearest station: Tokyo Station, Yaesu Underground Central Gate (inside the station, outside the ticket gates)
  • IC cards (Suica, Pasmo, or ICOCA) are accepted on trains, subways, and buses throughout Japan. Tap in and out at every gate.
  • Avoid traveling during rush hour on weekdays: 7am to 9am and 5pm to 8pm. Trains are significantly more crowded.
  • Google Maps provides accurate real-time transit directions in Tokyo. Download offline maps before you arrive.

Map

Best Time to Visit Tokyo Character Street

Best time to visit Tokyo Character Street: Weekday mornings or early evenings for shorter queues at the most popular shops; weekends bring noticeably heavier crowds. Weekday mornings are generally quieter than weekends and public holidays.

💡Good to Know
  • Best time to visit: Weekday mornings or early evenings for shorter queues at the most popular shops; weekends bring noticeably heavier crowds
  • Arriving on a weekday morning avoids the largest crowds. Weekends and public holidays are significantly busier.
  • Spring (late March to early May) and autumn (October to November) are the most popular seasons for visiting Tokyo.
  • Golden Week (late April to early May) is the busiest week of the year in Japan. Book accommodation and tickets well in advance.

Entry Fee & Hours

🎟️
Admission
Free to enter; shopping priced individually
Hours
10:00 AM-8:30 PM daily
💡Good to Know
  • Book tickets online in advance to skip the queue, especially on weekends and during peak season
  • Discounts are available for children, seniors, and visitors with disabilities
  • IC cards (Suica or Pasmo) are not accepted for admission tickets. Use cash or a credit card when purchasing at the gate.
  • Admission: Free to enter; shopping priced individually

Nearby Attractions

Combine with Tokyo Character Street on the same day

📍Nearby
  • Akihabara Electric Town (Around 10 minutes by train): Akihabara is Tokyo's legendary hub for electronics, anime, manga, and gaming culture, packed with multi-story shops and themed cafes. It is a pilgrimage destination for pop culture fans worldwide.
  • Ginza (Around 5 minutes by train, or a 15-20 minute walk): Ginza is Tokyo's most prestigious shopping and dining district, featuring flagship stores of the world's top luxury brands alongside Japanese department stores and galleries. It is Tokyo's equivalent of the Champs-Elysees.
  • Imperial Palace East Gardens (Around 15 minutes walk from the Marunouchi side): The Imperial Palace is the residence of Japan's Imperial Family, set on extensive grounds in the heart of Tokyo. The surrounding East Gardens and moat are open to the public and make for a beautiful stroll.
  • Tsukiji Outer Market (Around 15-20 minutes by train): Tsukiji Outer Market is Tokyo's most famous food market, where hundreds of vendors sell fresh seafood, sushi, street snacks, and kitchen tools. It is a paradise for food lovers visiting Tokyo.
  • Kabukiza Theatre (Around 10 minutes by train): Kabukiza Theatre is Japan's principal kabuki theatre, located in Ginza and operated by Shochiku. Visitors can attend a full multi-hour performance or buy same-day, non-reservable single-act tickets to see one scene at a lower cost and time commitment. Current English support is a paid tablet captioning service; the earlier earphone guide was discontinued in 2015.

Suggested Itinerary

Pair Tokyo Character Street with these nearby stops for a full day in Marunouchi / Chiyoda.

MorningStart at Tokyo Character Street before crowds arrive (aim for opening time)
Late MorningHead to Akihabara Electric Town (nearby, easy walk or short train)
AfternoonVisit Ginza
EveningReturn to your hotel or continue to another Tokyo neighbourhood

Frequently Asked Questions

Shop-lined corridor of Tokyo Character Street inside Tokyo Station, with a Miffy store display and Tokyo Station's Marunouchi building visible through the window
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